Re-engage Your Dormant Contact List

You spent the marketing budget and got your prospect’s attention. Then the momentum died. The follow-up never happened. And a potential sale became just another ignored row in someone’s spreadsheet.

These prospects aren’t gone; they’re just waiting for the salesperson who cares enough to finish the conversation.

Our two-stage Lost Prospect Protocol flushes out the survivors. You finally know, for sure, whether your list is worth anything.

That List Could Be Your Most Neglected Asset

The Prospects That Want To Buy From You

You paid Meta, X, Pinterest and Google to find them. You chased them down, made contact, developed a rapport. You wrote the quotation and sent it off.

You had their attention. For a while.

Then the momentum died because your sales team got distracted by this week’s fresh, shiny leads.

These prospects didn’t disappear; they just sat in a spreadsheet while you burned more cash on fresh ads.

Some are still waiting for your call, but you don’t know who they are.

That’s the problem we solve.

Our Lost Prospect Protocol finds them and encourages them to re-engage. We implement a systems-driven process to identify every still-live opportunity hiding in your database.

And you get to stop wondering if those leads were a waste of money and find out for sure.

The Lost Prospect Protocol Is A Two-Stage Process

Our process starts by filtering out the dead and ‘intentionally opaque’ email addresses; the tyre-kickers and time-wasters who were never going to buy from anyone, anytime, anyhow. Then we implement a re-engagement email sequence that’s designed to elegantly remove the ones genuinely out of the market, and gently re-engage the ones who are still in. In full compliance with Australia’s strict anti-spam laws.

We’re not a marketing agency. We exist to bring businesses and their existing prospects back together again.

Conventional marketing agencies demand a monthly retainer to post pretty pictures on Instagram and feed you vanity metrics. We think your real profit is buried in a folder from last July, so we do the work the others don’t want to touch.

Stage One: Validation

Cost: AU$1,500.00 ex GST (if applicable)

What We Do: Give us your list of up to 10,000 contacts and we purge the digital ghosts, the dead servers, the disposable addresses, the spam traps, the catch-alls, and the fake entries.

What You Get: A clean report that shows the reality of your dormant contact list. If the validation shows a flatline, we stop. You get the truth for a fraction of the cost of a failed campaign and we part as friends.

Stage Two: Re-engagement

Cost: AU$3,500 ex GST (if applicable)

What We Do: We take the best thousand prospects from the 3- to 12-month window prior, and bring them back to you. This is not a one-off marketing blast, it’s a staggered, human-sounding email sequence designed to find the buyers who are ready but are simply forgotten in the noise.

What You Get: We flush out the interest and deliver the live opportunities straight to your sales team in real time. One closed deal, brought back from the brink, could pay for this entire service many times over.

Why The Protocol Exists

Sales Development Reps (SDRs) get jaded after so many outbound calls, day after day. They can’t hide it, it’s in their voice, and prospect notice. Results peak, then drop, they get yelled at, counseled, and eventually they quit. Not a great touchstone for your (potentially) best prospects.

Marketing agencies sell you ‘brand awareness’ because it’s easy to fake with metrics that don’t matter. Views, likes, claps, and opens are metrics that sugar-coat reality without paying the bills.

We’re different. We sell  a service that recovers the still-interested prospects you already paid for. We target that specific gap in high-ticket sales where a prospect is still dreaming but the salesperson has already moved on. The service we offer is a once-off cost. Not a retainer.

We find your forgotten opportunities. We provide the system. We adjust the copy. We send you the results. Your job is to pick up the phone and close the deal when we find someone who still wants to pay you.

Secure Your Data, Maintain Control

We don’t hold your data hostage. You create a dedicated Kit instance, you retain 100% ownership, and you see every reply as it happens. We use FIDO2 hardware authentication to secure our workstations and use SOC 2 Type 2, ISO 27001, and GDPR / CCPA compliant third party services to keep your data safe.

We use separate sending infrastructure to ensure your primary domain stays pristine. This is a systems-driven processing of your dormant contacts list, not a reckless gamble with your reputation.

Questions?

Why a two-stage process?

Because there’s no value in running a re-engagement protocol on a dead list. We run Stage 1 and if your data is low quality, we’ll ask for a discussion.

In some situations (for example, if your business is cyclical in nature or has unusually long closure times) it makes sense to talk things through first.

If we agree Stage 2 would be a waste of your money and our time, we’ll both move on.

Will this get my domain blacklisted?

No. We don’t blast 1,000 emails at once. Instead, we use a dedicated Kit instance, staggered human-timing delivery, and we clean your list (Stage 1) before a single message gets sent. Your primary domain reputation is untouched.

Does this work with any list?

No. There must be an existing relationship, express or inferred, between your business and each prospect; people who gave you their details and had some form of prior contact with your business.

We don’t work with scraped, rented, or purchased lists. This is a legal requirement in most jurisdictions, not a preference, and you’ll be asked to confirm this before we send a single email.

How old can the list be?

Contact data decays at around 20% to 30% per year. A three-year-old list will lose close to half its valid addresses during our validation process.

We tell you upfront what we find. If the validated list falls below a workable threshold, we tell you before we start the sequence. If it makes sense, we’ll move to Stage 2. If not, you’ve quantified the value of your dormant contact list for a fraction of the cost of an employee with a phone.

The ideal time window varies. But generally speaking, between 3 months to 12 months seems to be the sweet spot for most businesses except for those that are cyclical (eg, Christmas, Easter, Halloween, most agriculture, etc).

What happens if Validation (Stage 1) fails?

You pay $1,500 for the truth. You receive the validated list and a report confirming the data is valueless.

You stop wondering ‘what if’ and stop wasting your mental energy on a dead list.

Why only 1,000 leads in Re-engagement (Stage 2)?

Quality over volume.

If we can’t find your next three sales in the best 1,000 prospects from the last year, the other 9,000 won’t save you. We fish where the fish are.

What legislation does this comply with?

We built the Protocol from the ground up to comply with the Spam Act (AU), GDPR (EU), and CAN-SPAM (US).

Every message includes a compliant unsubscribe mechanism. Every send is logged.

Is my data safe?

As safe as we can make it.

Some key technology partners are based overseas and have SOC 2 Type 2, ISO 27001, and/ or GDPR / CCPA compliance.

We are a 100% Australian business, based in southeast Queensland.

We use hardware tokens (FIDO2) to secure our hardware. No tasks are offshored. We retain your files for 6 months after the Protocol completes, with automatic deletion (we can change this, shorter or longer, at your request).

Your data remains yours. It is never shared outside Stratify unless absolutely necessary for delivery of the Protocol.